The Department of Industrial Psychology produces HR professionals who manage staff and personnel training in companies, organizational development (OD) professionals who manage organizational performance and culture, survey professionals who survey job satisfaction and employee attitudes, cognitive engineering specialists who evaluate the design and usability of various products (smartphones, 3D TVs), HCI specialists who study the interfaces between people (users) and computers (machine), marketing professionals who study psychological factors that influence consumer buying behavior and psychological experts who study and counsel psychological problems that the members of companies and schools deal with.