115 views | Created on 2025.01.09 | Modified on 2025.01.09 | Public Relations Team

·         Professor Jung Donghoon (Media) Publishes "Generative AI: Back in Your Day"

Professor Jung Donghoon from the School of Media and Communication at our university has published "Generative AI: Back in Your Day," the final installment in the "Back in Your Day" series, a collection of books designed for the Gen-Z generation leading the era of digital transformation.

 “Generative AI: Back in Your Day,” the fifth and final book in the "Back in Your Day" series that began in 2020, explores the rapidly evolving era of generative AI following the emergence of ChatGPT. Written in an engaging and accessible style, it is tailored to the perspective of the Gen-Z generation.

This book vividly illustrates how the generative AI revolution, sparked by the emergence of ChatGPT, is transforming our daily lives. In particular, it delves into fields such as education, economics, media studies, psychology, philosophy, and computer science, offering diverse perspectives to analyze the present and predict the future. Drawing on various real-world examples and data, the book sheds light on the current state of generative AI while also addressing potential risks, such as copyright infringement and data privacy breaches, in a balanced manner. The book uses illustrations and diagrams to simplify complex generative AI concepts, and it is designed to enhance learning by including QR codes that link to YouTube videos for an interactive experience.

The author, Professor Jung Donghoon, leverages his interdisciplinary academic background spanning philosophy, broadcasting, communication, and computer science to provide strategic consulting on digital transformation for governments and businesses, with a focus on building a human-centered digital society. With over 100 research papers and numerous books, Professor Jung has consistently guided the direction of digital technology development. Through this latest book, he provides the Gen-Z generation, who will lead the era of generative AI, with a concrete roadmap for the future.

For more information about the book, visit: https://product.kyobobook.co.kr/detail/S000215016142